Redesigning Boston

We were pretty excited to be included in the “Redesigning Boston” feature in the latest Improper Bostonian. The magazine approached several designers in the city and challenged them to describe how they would redesign something in the city – anything from a landmark to a system.

Redesigning Boston: Mass Pike Logo

We were struck by how outdated the Mass Pike logo is – did you know it still sports a pilgrim hat? Yikes.¬†With the recent changes to how we drive on the Pike (adios tollbooths!) we thought the road’s logo deserved to be brought¬†into the modern era as well.

Our suggestion? A clean, typographic approach!
MassPike Rebrand by JSGD

Read the feature here and check out what else Boston designers thought needed some love.